Seven Ways to Elevate Your Visibility Through LinkedIn

Part Three in a series.

new-linkedinIf you think LinkedIn is a static social media platform, think again. It is your most current resume, business card, and promotional campaign all rolled into one. Its power lies in how frequently you use it. Use LinkedIn to elevate your visibility within your network. Here are seven simple ways to do it:

  1. Publish a post. Each time you open your LinkedIn home page, you are given three options: Update status, Upload a photo, or Publish a post. When you publish a post, you are sharing your knowledge with the world. Make sure the content of your post is relevant, offers helpful information, and includes links to more information on the topic from other sources, if you can.
  2. Add posts often. Rather than publish a post once or twice a year, become known as a thought leader in your area of expertise. The more often you publish valuable content, the more people will read it and follow you. In my case, I post weekly. When you visit my profile page, you will see my three latest posts.
  3. Share industry news and information. The internet is a vast wonderland of information. You just have to know where to look. Professionals turn to proven sources like Fast Company, Forbes, Harvard Business Review, or The New York Times, to name a few. When you share breaking news, trends and helpful information, you position yourself as an industry leader.
  4. Join LinkedIn groups and participate in discussions. The groups you join are comprised of your industry colleagues. Consider it your brain trust…like-minded professionals who come together to share thoughts, ideas, and opinions.
  5. Recommend others. For people you know and trust, you can provide a written recommendation. When recommending others, your recommendation appears on that person’s LinkedIn page. They may recommend you in return.
  6. Endorse others. Endorsing others is easy to do…it’s a simple click and you’re done. Simply visit your contact’s LinkedIn page, scroll down to Endorsements and click on the skill(s) that you would like to endorse. Also, LinkedIn randomly creates several “auto requests” on your LinkedIn page that allows you to quickly endorse people within your network. Just like recommendations, people whom you endorse may endorse you in return.
  7. Be an active, not passive, LinkedIn user. In conversations with other professionals about LinkedIn, I am surprised by those who don’t use LinkedIn often or don’t know how it works (which is why I am writing this series of brief articles about how to work your LinkedIn network). When you are active within LinkedIn, you can choose to publish, comment, like, update, visit, share, recommend, endorse, or simply drop a line. The more active you are, the more visible you become within your network. People will think of you more often (which is a good thing if you are a perfect candidate for a position, or a good fit for a client who needs your services, or your interests match those of an organization seeking qualified volunteers).

Here’s a quick task for you: Of the seven ideas above, dip your toe in the LinkedIn water. Pick three ideas that you want to complete in the next week. Then do other tasks in the weeks and months ahead. Before you know it, you will become much more visible within your network.

The Value of Daily Affirmations

Al Franken as Stuart Smalley, Saturday Night Live, circa 1990s

Professionals who lead successful lives have a secret weapon at their fingertips: Daily affirmations. These short, meaningful statements support who you are, how you behave, and the goals you pursue. They keep you focused on moving ahead.

Even Stuart Smalley, the adorable character created by Al Franken* for Saturday Night Live  back in the early 1990s, had a great positive affirmation that he said to himself in the mirror every day: “I’m good enough. I’m smart enough. And doggone it, people like me!” Just thinking about it makes me smile.

With positive affirmations, you choose messages that perfectly meet your needs. If you want to lead a calming life, that can become one of your daily affirmations. If you want to land a specific job, or earn a certain salary, those can become affirmations as well.

Eugene Burger, an internationally known professional magician and former theology professor, repeats this phrase to himself every morning as he showers: “I give myself permission to be powerful today.” Say that phrase to yourself several times right now. How do you feel? You can create different messages for yourself by inserting a different word in place of powerful. “I give myself permission to be…(generous, caring, respectful, knowledgeable, brilliant, helpful, resourceful)…today.” Before you know it, through positive daily affirmations you will live more of the life that you desire.

Another great affirmation that boots your self-esteem is this: “I am a unique package, filled with plusses and minuses, and the package is good.” This phrase speaks to our humanness because it is true, we all have plusses and minuses, and we have to accept and love ourselves, even the imperfections.

One final word about daily affirmations. If you have never recited affirmations, it can feel awkward at first. It can feel foreign or artificial. As you choose affirmations to suit your needs, and you begin reciting them every day, you will notice a gradual lifting of your spirits. Before you know it, you will feel more powerful or brilliant, generous, knowledgeable, caring, helpful, and resourceful.

*Now MN Senator Al Franken

Words of Wisdom From a Café

Ernest Hemingway in Paris

The oasis in the life of many Europeans is the local café…a place to unwind with a café au lait and engage in conversation with friends, colleagues and family. It is part of the daily regimen, like taking a walk in the park or riding the Metro to work.

These simple acts of everyday life in two major European cities – Paris and Brussels – were abruptly stopped in 2015 and now in 2016 through brutal terrorist attacks. In both cases, the world stood in solidarity with France and Belgium.

Many of the world’s most creative minds in literature, art, poetry, photography, theatre, music, philosophy and politics have met at intimate European cafés, in cities like Paris and Brussels, to exchange news of the day, opinions and world views.

What words of wisdom would these luminaries share, to console the world in its grief? Their timeless quotes represent the strength of the human spirit.

“The world breaks everyone, and afterward, some are strong at the broken places.” Ernest Hemingway

 

“One must think like a hero to behave like a merely decent human being.” May Sarton

 

“Only divine love bestows the keys of knowledge.”

Arthur Rimbaud

 

“Love is the greatest refreshment in life.” Pablo Picasso

 

“Total war is no longer war waged by all members of one national community against all those of another. It is total…because it may well involve the whole world.”

Jean-Paul Sartre

 

“Art evokes the mystery without which the world would not exist.” René Magritte

 

“Defending the truth is not something one does out of a sense of duty or to allay guilt complexes, but is a reward in itself.” Simone de Beauvoir

 

“If you ask me what I came into this life to do, I will tell you: I came to live out loud.” Emile Zola

 

“What is love? It is the morning and the evening star.” Sinclair Lewis

 

“When a work appears to be ahead of its time, it is only the time that is behind the work.” Jean Cocteau

 

“Art is not what you see, but what you make others see.” Edgar Degas

 

“Vitality shows in not only the ability to persist but the ability to start over.” F. Scott Fitzgerald

 

“Those who weep recover more quickly than those who smile.” Jean Giraudoux

 

“The depth and strength of a human character are defined by its moral reserves. People reveal themselves completely only when they are thrown out of the customary conditions of their life, for only then do they have to fall back on their reserves.” Leon Trotsky

 

“Genius…is the capacity to see ten things where the ordinary man sees one.” Ezra Pound

 

“Action and reaction are equal and opposite.”

Gertrude Stein

Don’t sit in isolation. Join the world in conversation. Search for and find compassion, humility, joy, beauty, and happiness. Pablo Picasso said, “The purpose of art is washing the dust of daily life off our souls.” Art in any form provides an oasis to us. Visit a favorite café or discover a new one, sit in silence admiring a Monet or Magritte painting at a museum, or engage in spirited dialogue with friends or strangers. Engaging, thoughtful conversation activates the healing process.

Master the Executive Summary

executive-summaryIf you want to gain the respect of upper management, communicate with them the way they expect. Deliver information to the C-suite in a format they are accustomed to: The Executive Summary. Make it a point to get to the point quickly and deliver information in a clear, concise way.

Traditionally, an Executive Summary accompanies a larger written document. It provides, at a quick glance, the essence of the core message. It can be as small as a few paragraphs or as expansive as a page or two.

Treat every executive communication, whether verbal or written, as an Executive Summary. When you deliver information in an Executive Summary format, you will get to the point more quickly, your message will be clearer, and you will get invited back to future meetings because senior management will appreciate your brevity.

An executive wants to know three things when you meet:

1. Why are you here? (What’s the purpose of our meeting?)
2. What information do you have to share? and
3. What specifically do you need from me?

It’s that simple. Cater to the way the C-suite thinks.

Use this outline as a template:

Identify why you are there. What is happening? Provide an appropriate set-up. Are you there to:

  • Share results of an important study?
  • Take a project in a different direction?
  • Request more resources?
  • Share a brilliant idea that will save the company money?
  • Provide a project update?

State your case and share supportive information. Do not…I repeat…do not do a data dump. In the most direct, concise manner, tell the executive what you would like to do. What information are you sharing and why? How does it back up the case you have just presented?

Mention specifically what you need. Do you need:

Money?
Additional staff?
An endorsement?
A consideration?
Approval?

Here’s a brief example. The Vice President of Human Resources is meeting with the CEO:

Why you’re there: Changes in the federal healthcare laws require greater compliance from our company. This is a top priority for all of us. Our current HR staff is not equipped to fully monitor these requirements while juggling their current job responsibilities.

State your case: I am recommending the addition of one full-time employee to the HR department to focus on the new federal compliance laws. That would mean an additional $95,000 in the department budget to cover salary and benefits for this new position.

Share information: Companies like ours are pursuing additional staff support. This salary is comparable to what other companies our size are doing. This separate document outlines everything for you (capture details in a leave behind printed document).

What you specifically need from the executive: I would appreciate your consideration and immediate approval to create this new position so I can begin interviewing, and hiring, a new staff person by June 1.

Of course, you will be prepared for the executive to ask questions as you present information. Whether they tell you or show you nonverbally, there is one thing on the minds of executives: “Get to the point.”

When you assume a higher level of leadership with greater responsibilities, you must elevate your presentation style and communication skills when working with the C-suite. Learn to think like executives and communicate in a format they are already accustomed to: The Executive Summary.

And the Winner is…Chris Rock

Oscars Host Chris Rock, variety.com

Oscars Host Chris Rock Gave Diversity a Platform. Credit: variety.com

 

With all of the tension surrounding the 88th Annual Academy Awards ceremony, which aired on February 28, 2016, there was no one better qualified to handle it than comedian and Master of Ceremonies Chris Rock. And handle it he did. In his opening monologue, he put diversity front and center, and it remained there throughout the entire program. The result: He made everyone in the audience feel comfortable, laugh, and of course exhale.

Some African-American celebrities chose to boycott this year’s Awards ceremony because of the absence of African-American nominees. Those who chose to attend, like Whoopi Goldberg, Morgan Freeman, Kevin Hart, John Legend and Common, were there to support their fellow actors no matter what race or creed.

Chris Rock looked sharp – elegant in fact – in a white tuxedo jacket with black pants, a perfect rhetorical nod to the controversy at hand. His comments were fair and balanced. He was able to poke fun at the issue without offending people.

The chain of events that led up to the Awards ceremony provided fodder for Chris Rock’s raw comic talent. His example showed others how to handle adversity. Rock and writers worked diligently to create several on-topic, hilarious parody videos. My favorite was Saturday Night Live alumnus Tracy Morgan’s comic portrayal of The Danish Girl.

What can we – as professionals – learn from this historic event? For one thing, it’s a reminder that life gives you choices. You can either choose to be for or against something; sometimes you lead the charge and other times you follow other people’s leads. You also have to pick your battles because there are many in life. When making those decisions, you must ask some critical questions: What do I gain from taking this stance? How am I positioning myself? Will it help or hurt my reputation?

The game changer statement that Chris Rock made was when he said that in 1962 there were no African-Americans nominated for any Oscars, and there were no boycotts then. Instead, he said, black people at that time were demonstrating against important social issues (like being raped or lynched) rather than who won best cinematographer. And he said it in his own inimitable Chris Rock way, funny and cutting to the core of truth. Were some of his words hard to hear or even admit to be true? Yes. Therein lies the power of the moment.

From my perspective, Chris Rock solidified his image as a brilliant, talented, quick-witted comedian who chose to be collaborative rather than combative.

Another big winner at the Oscars was the Girl Scouts, thanks to Chris Rock’s plug and plea to the audience to buy Girl Scouts cookies. That product placement is sure to result in a spike in U.S. cookie sales.

The action of the boycott itself and the response of Chris Rock and the Oscars producers has encouraged conversation around diversity and will hopefully spark some positive changes on the Academy board and within the voting process.

Do You Hide or Reveal the Truth?

honestyWe’ve all had moments of trepidation when asked difficult, inappropriate or even embarrassing questions. How we respond to those questions is the topic of a recent study released by researchers at the Harvard Business School.

I first heard of the study through a report by Shankar Vedantam, science correspondent for National Public Radio during the February 4, 2016 Morning Edition program, and was intrigued by the study.

Researchers Leslie John, Kate Barasz and Michael Norton of the Harvard Business School explored what happens when we hide or reveal the truth in their paper entitled What Hiding Reveals.

The study shows that a confession is often better received – even welcome – than suppression. The study shows that people do not trust those who hold back, and they actually prefer people who reveal more information, even if it’s “unsavory.” The research team applied the theory to both dating and job interviewing.

The two types of responders are labeled Hider (Withholder) and Revealer. Here’s a brief description:

The Hider (Withholder). The Hider (Withholder) will tell you anything she thinks you want to hear in order to get the job or even a date with you. For example, you may ask her in a job interview what her worst or even least successful course was in college. She may say something positive and perky like, “Oh, I didn’t have any negative experiences in college. My GPA was always above a 3.4.” That may seem to be a logical approach: She wants to make a favorable first impression. However, when the transcripts are reviewed, the interviewer finds that for two semesters, her GPA was below a 3.0. Hmmm… The interviewer may begin wondering, “If she withheld that kind of information, how could I trust her to be forthright if she worked for me?” In that case, it would have been better for the interviewee to be honest.

The Revealer. The Revealer chooses to answer the question in a straightforward way, even if the information being shared may be less than desirable. If you have cheated on your taxes, had a Restraining Order filed by your ex-spouse or padded your expense accounts, you may think people may not want to hear that because it presents you in a negative light. Researchers say your honesty may get you that second interview or even a date. Nearly 80% (78.9%) of survey respondents said they would choose to date the Revealer rather than the Withholder. Think about it. Wouldn’t you like to know that someone had attended Anger Management School before you dated (or hired) him?

Using myself as an example, though never asked the question that the Hider (Withholder) was asked, let me lay it out for you here. My worst college course was a four-hour credit, senior-level International Law course that I decided to take during summer school between my sophomore and junior year (yep…in just five weeks). I was not a political science major nor had I taken any lower level poli sci courses before. Tsk Tsk. While I am not proud of the D that I earned in that course, it taught me a very important lesson in life: Go with your gut reaction. When your gut says, “Don’t do it,” listen to your gut!

The bottom line: Sharing builds trust. So when I ask the question, “Do these pants make me look fat?” please be honest with me!

A Handwritten Note? What a Concept!

july-1-2015Celebrate National Handwriting Day – January 23 – by creating several handwritten notes and sending them to people who matter most in your life or who deserve recognition. Sending an email or text doesn’t carry the same power as a handwritten note. When you take the time to express yourself through writing, the recipient appreciates the gesture. Here are some ideas:

Send a letter to your parent(s). I will be sending a short letter to my 95-year-old mother who lives about 70 miles away from me. She enjoys receiving mail, so I like to surprise her occasionally with a handwritten letter. Since she gave me life, she is #1 on my list!

Show appreciation to your main squeeze. My husband, Mark, does so much for me. I will write him a note of thanks and place it on his computer so he finds it in the morning. (I know there is some irony in placing the note on his computer).

Write comments to staff or co-workers. Seeing your handwritten words “Great job” or “I love this idea” on a report or memo, or in a special note or card expressing your thanks means so much to the people who work with you.

Surprise a friend with a card. You may be so caught up in your own life that you may have forgotten the impact that a kind gesture can have on someone else. The sentiment in your card may provide a bright spot in someone else’s otherwise gray day.

Write yourself a note. I’m not talking about a reminder note like “Buy milk”…I’m talking about writing yourself a meaningful note. It can be personal or inspirational. Consider a brief mantra that will keep you focused, like “Share your voice” or “Live joyfully.” Pose a thought-provoking question, like “What positive change are you creating today?” This Japanese proverb sits on my desk:

“One kind word can warm

three winter months.”

 

National Handwriting Day was created in 1977 by the Writing Instrument Manufacturers Association (WIMA), designed to promote the use of writing instruments like pens, pencils and markers. January 23 was selected for National Handwriting Day because it is the birth date of John Hancock, the first signer of the Declaration of Independence. Hancock never could have imagined that reference to his famous signature would be used in everyday conversation when people often say, “Put your John Hancock on this.”

John-Hancock-Name

If you want to learn more about the handwritten note, read Margaret Shepherd’s book, The Art of the Handwritten Note: A Guide to Reclaiming Civilized Communication.

In recognition of National Handwriting Day, who will you be recognizing? Appreciating? Praising? Something that seems so simple – a handwritten note – will position you as thoughtful and appreciative.

How Reciprocal Are You?

Helping-HandIt’s early Saturday morning. I have just three items to purchase at Aldi. Easy in and out. Except today there is just one cashier, with two people ahead of me in line. Well, I think to myself, it’s still early. I have enough time to get my errands done.

A petite older woman, around 80, standing in front of me in line turns around, sees that I have just a few items, and says “Go ahead of me.” “Are you sure?” I ask. “Yes, you just have a few things and it will take me a while to unload my cart,” she says. “Thank you,” I reply. I set my three items down, put a divider between my items and hers and turn to her and say, “Well, then, let me help you unload your cart.” “Oh, thank you so much,” she says. “It looks like you’re going to be doing quite a bit of cooking this weekend,” I say. “Oh yes,” she replies. In less than a minute, her cart is unloaded. Teamwork at work. Generosity at work. Appreciation at work.

She begins to explain how she cooks for her son and daughter-in-law every weekend, and she takes meals to their home. They both work, and her daughter-in-law doesn’t come home until about 8:00 every workday evening. She says she loves to do this for her son and his wife because they are very busy.

This eighty-something woman, living on a fixed income, is cooking for her son’s family. I was so struck by her generosity. It’s that generation, though. Hard work. Determination. Family. All are typical values of the Silent Generation, those people who lived through the Great Depression and World War II, my parents’ generation.

My chance encounter with this woman made me think about reciprocity. She helped me by letting me go first. I helped her by unloading her cart. I started a conversation and she reciprocated. We spent just a few minutes together, and it was a pleasant, memorable experience.  You can ask yourself the same questions I asked myself: Who else can I help? What talents and skills can I use to help others in need? ‘Tis a New Year approaching…

A Simple, Powerful Statement

philosophyDecades ago when I tried to wrap my young mind around Philosophy 101, I struggled to understand its inherent polarities, complexities and of course the never-ending string of thought-provoking questions asked by my professor. At 19, I saw the sky as the sky and that was it. I hadn’t yet explored why the sky existed, how far it extended or if a parallel universe existed. Over the years, I have continued my fascination with the field of philosophy and the brilliant minds who have explored – and continue to explore –  inquiry, knowledge and thought.

In recent years, I have enjoyed the various 21-day meditation series created and hosted by Deepak Chopra and Oprah Winfrey. They often include the Sanskrit Mantra “So Hum,”  which simply means “I am.”

Such a simple statement, yet within it lies a vast terrain for contemplation and exploration.

In my professional presentations, I often begin with an engaging kick-off activity that asks audience members to think of a word or phrase that best describes who they think they are. Then I ask them to pair up with another person in the room to describe each other with just one word or phrase, always in writing, never spoken. They do several rounds of this, with different partners, before revealing to each other how other people described them. The activity has the same result: Surprise and delight. People come away from the activity feeling validated. Often their perception of self comes close to what other people perceived. Once in a while there are some differences. The activity drives home the point that perception and reality are not always exactly the same.

People’s responses to this activity reinforce the notion that we are conditioned to believe that we must be validated by others to feel whole and complete. The human brain is designed to “name” and categorize every living being, object or experience. We create and attach labels to every thought and the brain stores that information for future retrieval (if retrieved at all).

While this activity has positive, consistent results, it reminds me that when we are truly whole and complete, there is no need to fill in the blank. We are enough as is. We simply say with immense satisfaction and fulfillment, “I am.”

Are you?

Social Change Begins With Open Dialogue

intercultural-communication-2There is a constant thread running through the daily news feed: The need for honest, open, respectful dialogue to create true social change. Whether it is a single altercation with the law or a community demonstration, too many lives are being ended abruptly and unnecessarily because what could have been a normal conversation escalated into shouts and shots.

On October 17, something miraculous happened outside the Noor Islamic Cultural Center in Columbus, Ohio: Open dialogue.

A sole Christian protester (named Annie) came to the Cultural Center prepared to protest against the Islamic faith. Instead of provoking Annie, Antioch University religious scholar Micah David Naziri engaged in open dialogue. It began with a few simple questions and comments. The near 50-minute conversation, captured on videotape, was civil and peaceful. Although the two disagreed on principles and beliefs, they were able to remain engaged in a cooperative manner during the entire discussion. One Muslim, Cynthia DeBoutinkhar, approached Annie and gave her a hug. She posted her experience on Facebook. A small group of the Cultural Center’s membership walked Annie to the mosque to continue the conversation.

Social change begins with face-to-face dialogue that is respectful, non-judgmental and non-confrontational. Building on a one-on-one dialogue, we can also create a broader, open community engagement.

There is much to be learned about respectful communication and understanding. It begins with educating ourselves. While we speak up for what we believe in, we must also treat others with dignity and respect – even those whose opinions are opposite ours. We must first open up our own thinking before we can engage in open dialogue. Instead of setting aside differences, bring them into the dialogue for closer examination, understanding and resolution. Whether in your home, office or community, you possess the power to engage in a conversation that leads to greater understanding. To expand your thinking, consider these resources:

The Facebook page for Do One Thing for Diversity and Inclusion, a collaborative effort between UNESCO and the UN Alliance of Civilizations

The American Library Association’s Community Conversation Workbook, if you want to coordinate a community conversation

The Plum Village Conflict Resolution Guide, incorporating in its foundation both mindfulness and loving kindness

Beyond religious differences, we encounter many differences in our everyday life. Our behavior informs how we view and respond to those differences. These resources, above, provide unique perspectives on how we can see the world more holistically.