Repositioning a Generation: How March for Our Lives Elevated Generation Z’s Image

ThankYouthPosterWhat has happened since the tragic February 14, 2018 shooting at Marjory Stoneman Douglas High School in Parkland, Florida, is truly remarkable. In just five short weeks, Stoneman Douglas students ignited a nationwide youth movement #NeverAgain to speak out against gun violence, encouraging participation in the March 24, 2018 March for Our Lives in Washington, D.C. and cities around the world. The result: Their generation, Generation Z, has elevated its position in our American psyche, shifting older generations’ views of them from “entitled” or “lazy” to now a generation of doers, thought leaders, and change-makers.

These youth elevated their image in several simple yet powerful ways:

Determination. The Parkland students were determined to give voice to an issue that has plagued our country for decades. They succeeded in setting themselves apart in the March for Our Lives and changing how others saw their generation.

Inclusion. Students, teachers, administrators, parents, and the general public were invited to participate in the March for Our Lives. Just two weeks after the Parkland shooting, students from Chicago were invited to Parkland to share their experiences. Two days before the March, Parkland students met with students from Thurgood Marshall Academy in Washington, D.C., to discuss their experiences with gun violence.

Organization. What the Parkland students were able to accomplish in just five short weeks is incredible. Students accepted full responsibility for getting their tasks done, and they achieved them.

Eloquence. The memorable presentation by Emma Gonzalez, and her powerful use of silence, has people talking about how she may become Time Magazine’s Person of the Year. Emma and other Parkland students appeared on the national platform for the first time in their lives. Each student spoke with such deep emotion, compassion, and eloquence.

Positive Messaging. Filled with passion and emotion, students’ messages remained positive, clear and consistent throughout the speaker program as well as media interviews. Presenters focused on telling their own stories with insight and great maturity.

All of that hard work created a new statistic: The March 24, 2018 March for Our Lives represents the largest youth demonstration since the Vietnam War (reminder: that was more than a half century ago).

When asked by a reporter “What’s next?,” without hesitation, Stoneman Douglas high school student David Hogg quickly and succinctly outlined what those specific next steps are:

* Reach out to eligible youth across the country, encouraging them to register to vote, and then vote in the next election.

* Host Town Hall meetings in every Congressional District across the country, inviting sitting Congressional representatives to meet and discuss gun legislation.

* Encourage participation in an April 20 nationwide student walkout, the anniversary of the Columbine shootings.

* March on all State Capitols and meet with elected officials.

The level of planning and organization of these high school students is truly remarkable.

One final observation: Kudos to MSNBC, who devoted an entire 24-hour news cycle to live coverage of the March for Our Lives. Top MSNBC news anchors shared the role of anchoring throughout the day, inserting live interviews in Washington, D.C. and in cities around the country. What also impressed me was MSNBC’s dedication to including a diverse group of reporters, including a number of young reporters. I especially appreciated that MSNBC did not repeat the same story multiple times; rather, they provided fresh interviews throughout the day.

Th poster that I carried (seen above) during the Saturday, March 24, 2018 March for Our Lives in Cleveland, Ohio (one of hundreds of participating cities) represents a clear message: Focus on today’s youth because they have a voice that needs to be heard, they rallied others to participate in this march, and they deserve our support and recognition.

The March for Our Lives was truly an historic event, one that we will be talking about for years – and generations – to come. For anyone who wonders what the future will be like for the next generations, the message is emphatically clear: They are in good hands.

Consider Protocol Before Communicating

social-media-integrationWith dozens of communication methods available to us today, it’s necessary to consider the protocol. As information generators and consumers, we have many more options for getting our voices heard, our opinions shared, and our thoughts expressed.

Beyond the more traditional forms of communication, like face-to-face, telephone, and written, we now have other, more creative communication forms available to us. Facebook, Twitter, LinkedIn, SnapChat, Instagram, and Pinterest, to name a few, offer us ways to communicate our message to hundreds or thousands of followers. Each form of communication follows certain protocol.

Before you speak it or push Send, ask yourself an important question, “If I were on the receiving end of this message, how would I like to receive it?” Here are a few examples:

Let’s start with a big one. Firing someone. What’s the best method of communication when you have to let someone go? Face to face, of course. Why? Difficult as it may be, it’s personal. Sharing this news in person allows the recipient to process the information, ask questions if needed, and receive any other instructions. People who dislike sharing bad news often resort to an electronic medium because they think it’s easier or more efficient. Could you imagine receiving this news via e-mail, text, or worse yet, Twitter? Don’t do it. It will label you as heartless, cold, and unprofessional.

Sharing personal opinions. Countless stories about employees “behaving badly” through electronic communication have made the national news, like the new employee who complained about her boss on Facebook, or the employer who discovered inappropriate employees’ posts on Twitter. It’s difficult to retract a public message. Scrutinize every post by asking the question, “Is this appropriate?” If a “no” or “probably not” crosses your mind, resist the temptation to rant or do something you may regret. It could cost you your job. Instead, say nothing and punch a pillow. Just don’t kick the cat.

Sharing confidential news. The most discreet form of communication is face-to-face, live and in person. Runner-up is a real time telephone call (make sure you are not on speaker phone). These types of conversations usually begin with “I wanted you to be among the first to know that…” “…I am being promoted to…” “…you are being promoted to…” “…I have just accepted a position at the XYZ Company, and I would like you to join me as…” And so it goes. This type of conversation is worthy of face-to-face communication. When that is not available to you, then phone is an appropriate alternative. What’s most important is the real time connection.

Confirming or rescheduling an appointment. Whoever you are meeting, wherever you are meeting, reconfirm your appointment a day or two in advance. Also, make sure you have the person’s mobile phone number in your address book. It comes in handy if you get lost, are running late, or need to reschedule. If you do need to reschedule, and it’s the day of a meeting, call or text. Ask for confirmation. Do not send an e-mail. If the person you are meeting is on the road or in a meeting, calling and texting are the quickest forms of communication for any last-minute changes. Nothing is worse than sitting, waiting for an appointment, only to receive the message, “Didn’t you receive my e-mail? I’m slammed today so I need to reschedule.”

Being overly efficient. I have heard this complaint many times in my communication workshops. Team members who work in the same building, on the same floor, schedule a conference call. Really? You can’t walk 30 steps to meet face-to-face? Sometimes we work so hard at being efficient, we become inefficient. A short face-to-face meeting allows you to reconnect with team members, and even get messy with flip charts and markers if you need to. That whole kinesthetic experience is lost because you were trying to be too efficient.

Within your organization or your work team, openly share appropriate communication methods for specific tasks. Discuss what’s appropriate and what’s not, and how those behaviors can impact your relationships with major stakeholders.