One of the most widely accepted forms of reaching others is through a referral, those personal contacts that can help you locate resources, build a business or become more successful. Referrals are the most credible way to get other people’s attention. You can either refer someone to another person, or they can refer someone to you. It is a powerful way to expand your network. The personal connection opens doors much faster. Beginning with today’s post, and continuing for the next five weeks, I will share with you the top tips on making referrals the right way.
Lesson One: Contact your associate first. When you try to put people together, or match them up for business or social reasons, call or email your main contact first, and ask permission if you can send this person to them. For instance, I met a business woman several years ago who was new to our city. She and her husband had two small children, and they lived in an eastern suburb. A friend of mine, also a business woman and married with three small children, lived just several blocks away from the newcomer. I called my friend first and asked if she minded that I put this other woman in contact with her. “Go ahead and send her my way,” she said. It’s a simple courtesy, and it shows the other person that you are considerate enough to think of his/her needs and desire for privacy.
Today, it is easy to call or send a quick email to contacts, telling them there is someone who you would like to refer to them. It saves them the embarrassment of being caught off-guard when they receive a telephone call from someone they do not know. It positions you as a considerate, caring person with concern for the other person. Before you make that next referral, call or email in advance. Your thoughtfulness will be greatly appreciated.
