One Idea, One Collaboration: The Voice Heard ‘Round the World

Posted on June 29, 2016 by admin

(L-R): Dr. Deanna Attai, Alicia Staley and Jody Schoger

It’s easy to second guess yourself, to doubt if your idea will work, if anyone will be interested or even care. Sometimes you need a little faith.

I first met Jody in college through a mutual friend. We were all public relations majors at Kent State University. Right away I noticed – and appreciated – her intelligence and refreshing sense of humor. We would see each other on campus, at parties or other events. I never really knew her well, rather, I kept up to date on what was happening in her life through our mutual friend.

After college, Jody and her husband moved a few times, and they finally landed in the Houston area while I remained in Ohio. About a decade ago, we reconnected through LinkedIn. Every once in a while we would share an email or private message to stay in touch. I am so very appreciative of social media, because it allows us to remain current with our network of contacts.

Four years ago, when I knew I was traveling to Houston for business, I contacted Jody to see if we could meet for coffee. We met at the airport a few hours before my plane’s departure. I can honestly say, of all the years I knew Jody, that one conversation was the best we ever shared because we were focused on each other, with no distractions. That’s when she shared with me what she was doing with her life.

As a breast cancer survivor (Jody was in remission when we met for coffee), she began looking at social media as a way to reach other survivors. Through Twitter, Jody connected with Alicia Staley, another breast cancer survivor, who became a collaborator. On July 4, 2011, they hosted their first live tweet chat for breast cancer survivors. That initial tweet chat has grown into a standing weekly chat, helping survivors around the world. Soon, Dr. Deanna Attai, a breast cancer surgeon, would join in on the conversations as co-moderator. The three created a dynamic team, which resulted in The Breast Cancer Social Media (BCSM) community; #BCSM on Twitter. The BCSM community is comprised of patients, caregivers, physicians, researchers, and advocates. While you are celebrating Fourth of July festivities, take a moment to celebrate BCSM’s fifth anniversary on that day!

Here’s the one big idea: To use social media to reach breast cancer survivors with evidence-based education and support. As a public relations professional and gifted writer, Jody began researching and writing articles of interest to women and men who were going through the experiences of surgery, treatment, or remission. Beyond the weekly Tweet chats, BCSM developed into an amazing online community, reminding breast cancer survivors that they were not alone and that their voices were being heard. Jody and her colleagues delivered presentations at medical conferences.

Shortly after we met for that cup of coffee, Jody’s cancer returned. Through it all, she continued to write, post, and share valuable information and anecdotal content about the disease. Her battle with cancer finally ended on May 18. She is now at peace. USA Today contributor Liz Szabo captured Jody’s essence in a beautiful tribute.

What a tremendous gift Jody gave to women and men around the globe. Her legacy of education and support lives on. Because of BCSM, breast cancer survivors receive comprehensive information and the love and support they need to manage the disease. And it all began with one question, one idea, that led to a collaborative, caring online community that is transforming lives.

Jody’s persistent work reminds us of one important message: Don’t ever underestimate the power that you possess…to bring your voice to the world.

Six Ways to Power Up Your LinkedIn Profile

Posted on May 18, 2016 by admin

Fourth in a series.

Your LinkedIn profile is one of the most powerful ways to present yourself to other professionals using social media. How “powerful” is your profile? Here are six tips to attract people to you.

Complete your profile. A completed profile includes thorough information about your background and career history. In fact, profiles that are 100% completed are 40 times more likely to receive job opportunities through LinkedIn.
Include a current professional photo. A professional photo is not one of you taken at a cocktail event, standing next to a phantom person (whose shoulder and arm remain in the frame). Invest the time to have a studio photo taken with professional lighting. If anything about you has changed, it’s time to have a new photo taken. A current photo gives you a better chance of your profile being viewed (11 times better).
Write a compelling Summary. The Summary provides a quick snapshot of who you are and what you do. Keep your Summary language direct and expressive, not confusing or vague. As the word Summary suggests, don’t write a book. Keep it simple.
Include your skills. Like any good resume, a profile enhances your skills. Once you include your skills, colleagues can endorse you in those areas. Your profile has a better chance of being viewed when skills are included and endorsed.
Update your status regularly. Every time you update your status, your network is informed. This action keeps you top of mind with other professionals.
Update/add information frequently. Over time, your professional life changes and your profile needs to reflect that. Have you changed jobs? Are you serving on a new nonprofit Board? Did you recently receive an achievement award? Have you become certified in a specific skill? When change happens, update your LinkedIn profile.

Here’s a quick task for you: Review your LinkedIn profile with a keen eye. Imagine that you are reading it for the first time. What could you do to “power up” your profile? If you need inspiration, look at the LinkedIn profiles of professionals you admire. You may discover more ways to position yourself as an industry leader.

Seven Ways to Elevate Your Visibility Through LinkedIn

Posted on May 11, 2016 by admin

Part Three in a series.

If you think LinkedIn is a static social media platform, think again. It is your most current resume, business card, and promotional campaign all rolled into one. Its power lies in how frequently you use it. Use LinkedIn to elevate your visibility within your network. Here are seven simple ways to do it:

Publish a post. Each time you open your LinkedIn home page, you are given three options: Update status, Upload a photo, or Publish a post. When you publish a post, you are sharing your knowledge with the world. Make sure the content of your post is relevant, offers helpful information, and includes links to more information on the topic from other sources, if you can.
Add posts often. Rather than publish a post once or twice a year, become known as a thought leader in your area of expertise. The more often you publish valuable content, the more people will read it and follow you. In my case, I post weekly. When you visit my profile page, you will see my three latest posts.
Share industry news and information. The internet is a vast wonderland of information. You just have to know where to look. Professionals turn to proven sources like Fast Company, Forbes, Harvard Business Review, or The New York Times, to name a few. When you share breaking news, trends and helpful information, you position yourself as an industry leader.
Join LinkedIn groups and participate in discussions. The groups you join are comprised of your industry colleagues. Consider it your brain trust…like-minded professionals who come together to share thoughts, ideas, and opinions.
Recommend others. For people you know and trust, you can provide a written recommendation. When recommending others, your recommendation appears on that person’s LinkedIn page. They may recommend you in return.
Endorse others. Endorsing others is easy to do…it’s a simple click and you’re done. Simply visit your contact’s LinkedIn page, scroll down to Endorsements and click on the skill(s) that you would like to endorse. Also, LinkedIn randomly creates several “auto requests” on your LinkedIn page that allows you to quickly endorse people within your network. Just like recommendations, people whom you endorse may endorse you in return.
Be an active, not passive, LinkedIn user. In conversations with other professionals about LinkedIn, I am surprised by those who don’t use LinkedIn often or don’t know how it works (which is why I am writing this series of brief articles about how to work your LinkedIn network). When you are active within LinkedIn, you can choose to publish, comment, like, update, visit, share, recommend, endorse, or simply drop a line. The more active you are, the more visible you become within your network. People will think of you more often (which is a good thing if you are a perfect candidate for a position, or a good fit for a client who needs your services, or your interests match those of an organization seeking qualified volunteers).

Here’s a quick task for you: Of the seven ideas above, dip your toe in the LinkedIn water. Pick three ideas that you want to complete in the next week. Then do other tasks in the weeks and months ahead. Before you know it, you will become much more visible within your network.

LinkedIn Contacts Require a Closer Look

Posted on April 1, 2015 by admin

There I was, minding my own business on LinkedIn last week, and I got distracted by a pop-up window asking me if I wanted to connect with several people who I knew. One of them, a woman I have known for decades yet haven’t seen for years, was included in the list. I thought how nice it would be to reconnect, so I sent the LinkedIn request. She accepted my invitation within a day. What happened next caught me by surprise.

You see, I sent her a follow-up LinkedIn private message, telling her how glad I was that we were reconnected through LinkedIn and how “easy” it would be for us to get together for coffee or lunch. (I remembered that she and I lived on the same side of town.) Now comes the kicker. Her response was simply how she would love to get together but I may have to wait a while…a few years…because she and her husband were living on their sailboat in Belize. Wow.

I learned a very important lesson: Sometimes we may think we know the people in our LinkedIn network and then we discover we don’t know them at all. It got me thinking. How often do you review your LinkedIn network of contacts? I mean really review who is in your network, where they are, what they are doing, their background, their interests?

When I began my career several decades ago, people often measured your level of influence based on the size of your Rolodex*. Power came with volume. The more contacts, the bigger the Rolodex. The bigger the Rolodex, the greater the influence. Today, that level of influence is measured by the number of LinkedIn contacts, Twitter followers or Facebook friends you have. The landscape has changed.

So when I received this message from my colleague in Belize, I smiled and said to myself, “How cool is this? Here I am, sitting in my home office in Ohio and she’s sitting on her boat halfway around the world and we are connecting through technology.” It just goes to show you, you can connect and reconnect with people in your network at any time, anywhere in the world.

How often do you review your LinkedIn network? Who needs to be included? Who can you reconnect with through a simple email, phone call or text? What’s your plan? Your network awaits you.

*Rolodex (definition): For those of you who are too young to remember, the Rolodex system is a unique way of alphabetically “filing” business contact information (name, title, company, etc.) on individual physical cards placed within a metal holder for easy retrieval. Created in 1956, the word Rolodex comes from combining the words “rolling” and “index.” I’m sure you can still find them in some people’s offices today.