Brand Consulting
Evaluation, strategy, training, writing and design
Contact the Brand Mechanic for a free one hour consultation at
440-570-1201.
Turn your brand into a high performance, sales generating machine.
Is your brand currently getting you more work from your clients?
Is it constantly creating new business leads? Is it helping your team close more sales?
If not, why not? Mark Zust, the Brand Mechanic, can help. He’ll turbocharge your brand and your people in ways that will transform your business.
Mark has the power tools to drive your brand story:
- Client interviews
What do clients say about your company after you’ve left the room?
Mark is a seasoned interviewer who will uncover the real reasons customers buy from you.
- Strategy mapping
Fueled by client interviews Mark works with your team to build brand strategy, strengthen relationships
with your clients, as well as create a plan to engage, educate and convert prospects.
- Tracking results
You’ll get a detailed monthly report with clear metrics on goals met, team progress, and new opportunities.
- Team training
Individual skills inventories and communication style assessments are provided, along with training sessions to transform your team into a winning brand “pit crew”. Results include an energized team, a clear story, and new avenues to share your story with the world.
- Brand evaluation
Is your brand current or out of date? Memorable or forgettable? Mark looks under the hood to assess
your logo, sales materials, online presence and more, then he’ll supply a candid report.
- Brandifesto
Trade in your forgettable mission statement and commit to a passionate declaration of your company’s
unshakeable values and purpose. Mark gets to your company’s essential “why”, then crafts your “brandifesto”, a brand manifesto that’s clear, authentic and irresistible.
Additional services:
- Logo design
- Website development
- New media marketing
- Social networking strategy, including blogging and e-ambassadorship planning
- Creative team training to build skills, evaluate work and strengthen the problem-solving process