Now that you have embraced your new mantra, “Everything I do positions me,” let’s build on that to include “Everything I do positions my company.” You not only represent yourself…you also represent your company, whether you are on the job or off.

When you meet a prospective client for the first time, your behavior is scrutinized. If you promise to submit a proposal by Friday, and you don’t deliver on that promise, the person may think that this is how your company does business. The result: Potential lost business income. Even in your personal life, you still carry your company with you. If you yell at a waiter in a restaurant and a client hears the entire conversation, the person may question both your character and the character of your company. When you work for a highly visible or prestigious company or organization, your positioning is amplified even more, meaning, people expect even greater things from you.

Before you make that promise or (dare I say) begin to behave badly, take a moment to reflect on your new mantra, “Everything I do positions my company.” Remember, you are a brand ambassador, so make your company proud.