Howard Cosell and Muhammad Ali
There are many lessons that we can learn from boxing legend Muhammad Ali (formerly Cassius Clay). Yet the one that stands out most in my mind is the special relationship and bond that he shared with sports commentator Howard Cosell.
The two men couldn’t have been any different, yet, they found common ground in sports, a place where they could meet and simply be their best. They were both performers, top in their fields, and eloquent orators. They first met in 1962 and remained colleagues and friends for more than three decades.
Cosell was a brash, highly intelligent sports journalist from Brooklyn. He had a distinctive reporting style and vocal quality, with a heavily nasal delivery, and careful enunciation of every word, stretching them out towards infinity. He asked tough questions and made bold statements. Ali took them all in stride and was an equal match – and partner – for Cosell. When the two got together, it was magical.
Ali carried the title “The Greatest Fighter of All Time” with grace, style and of course showmanship. He threw barbs as strategically as he did jabs and punches. He used words to taunt his opponents, fire up the media and set the stage for a memorable fight. To watch him in the ring at the height of his career was like nothing else we had ever seen. Fast hands, fast feet and fast language. It was a killer combination.
The Ali-Cosell relationship was based on mutual respect. They may not have agreed with each other on everything inside and outside the ring, yet, they were able to come together around the love of the sport and give us a spectacular show. It was evident the two men cared deeply about and respected each other.
As professionals, we can learn a lot from Muhammad Ali and Howard Cosell’s relationship. When you are working with someone whose background, core values, age, ethnicity or personality differs from yours, assume a champion stance. Treat that person with respect and as an equal, and you just may develop a relationship that will stand the test of time.