On a hot summer day more than a decade ago, my husband and I attended a local art festival. Did I mention that it was a hot day? It was about 90 degrees. After an hour of walking in the heat, I needed something to quench my thirst. The iced cold beverages were flying out of the vendors’ coolers and I decided to buy one. As I stood in line, a woman in a wheelchair was ahead of me. She asked the vendor how much the water was. “One dollar,” he replied. “Oh, I don’t have a dollar with me,” said the woman. The man said he was sorry but the water cost one dollar.

That’s when I decided that I would buy this woman a bottle of water. After I made my purchase, I walked over to the woman and handed her the bottle. “Here is some water for you,” I said. She looked at me in disbelief. Surely she was mistaken. Why would a total stranger present her with a bottle of cold water? “What?” she asked. “I overhead you say that you wanted some water. Here’s some water for you,” I said again. She extended her arms up and pulled me down to her to give me a hug. She began to cry. She said, “God bless you! Thank you. I was just released from the hospital this morning and I don’t have any money with me. I’m so hot and thirsty. Thank you so much.” Giving water to that woman was the high point of my day. I have a feeling my act of kindness was the high point of her day.

Think of the people around you — at work or at home — who may be struggling, frustrated, or simply confused. Your word of encouragement, act of kindness, or generosity of time can change their outlook. What can you share with them?

Sometimes you have to trust your intuition and do what your heart, not your mind, wants to do. When you see someone in need, ask yourself how you could help. You, too, could make someone’s day. Wonderful surprises await you. Ask yourself every morning, “Who can I help today?” At the end of each day, ask yourself, “Who did I help today?” It only takes a minute or two. Soon, serving others will become so natural for you, you will do it without thinking.

©Christine Zust

You see, Bill is the CEO of Penzeys Spices, a purveyor of herbs, spices and all things gastronomic. Not only is he passionate about cooking; he is passionate about being kind to others.

Bill is not your average CEO. He is way above average, a CEO who understands what it means to pay it forward. I wish more company leaders provided an environment of love, support, and kindness. Imagine the level of true prosperity that we could experience as a society.

Being a fan of Penzeys Spices, I – like many smart gourmandes – signed up for the email list for free spices, offers, recipes, and other goodies. What I received in return was a newly-acquired taste for goodness. I’m not talking about just gourmet goodness…I’m talking about simple human goodness.

Bill is a good guy. The goodness he shares comes from his world view, his spirit, and his written word which appears in Penzeys Spices emails.

The one email that got my attention was Bill’s offer to send a free Kind pin (pictured within this article) to anyone who marched in The Women’s March on Saturday, January 21, 2017. As you recall, this national spirited March attracted unprecedented numbers of women, men, and children in Washington, D.C. who had a strong desire to share their voices with the world. And this March happened not just in cities across the United States; it happened globally, in cities around the world. The voices of the masses shared positive messages of hope, compassion, joy, love, understanding, peace, acceptance, and kindness.

In return for the free Kind pin, Bill requested that marchers share their personal stories of why they marched, and any kindness that they experienced or witnessed that day. In an email, Bill said, “I believe history will show just how important The Women’s March was, and just how great of a debt we owe those who Marched. Their humanity, kindness, and strength were just the reminder we needed of what really makes America great, at the very moment we so desperately needed to be reminded.” In total, Penzeys Spices shipped 174,139 free Kind pins to people who participated in The Women’s March.

What Bill – and Penzeys Spices – did through his generosity and act of kindness was to remind us that true change begins with one simple idea that is put into action. Thank you, Bill, for being a positive role model and inspiring others.

What type of change do you want to initiate? Get started today!

Photo credit: Christine Zust