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	<title>Christine Zust &#187; hospitality</title>
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	<description>The Communication Queen</description>
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		<title>You Can&#8217;t Fake Authenticity</title>
		<link>https://zustco.com/christine_zust/?p=237</link>
		<comments>https://zustco.com/christine_zust/?p=237#comments</comments>
		<pubDate>Wed, 14 Aug 2013 12:31:29 +0000</pubDate>
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				<category><![CDATA[Authenticity]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Positioning]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[hospitality]]></category>

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		<description><![CDATA[Genuine. Authentic. The real deal. Isn&#8217;t that how you would like people to describe you? When you are in the presence of someone who is truly authentic, you feel a deeper sense of openness and trust. Let me share an &#8230; <a href="https://zustco.com/christine_zust/?p=237">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p><a href="http://zustco.com/christine_zust/wp-content/uploads/2013/08/Peacock.jpg"><img class=" wp-image-241 alignright" alt="wb051288" src="http://zustco.com/christine_zust/wp-content/uploads/2013/08/Peacock-150x150.jpg" width="135" height="135" /></a>Genuine. Authentic. The real deal. Isn&#8217;t that how you would like people to describe you? When you are in the presence of someone who is truly authentic, you feel a deeper sense of openness and trust. Let me share an experience I had while on vacation last week.</p>
<p>The innkeepers had recommended that my husband and I dine at a nearby farm-to-table restaurant featuring a limited, creative menu. Our server, Darren, had me at hello. He welcomed us with a smile that lit up the room and engaging eye contact. He was young and enthusiastic. Instead of the artificial, memorized meet-and-greet (&#8220;Hi, guys. Welcome to the ABC. My name is Darren. I&#8217;ll be your server tonight. Can I start you off with a cocktail or an appetizer?&#8221;), he spoke to us like we were engaged in a real conversation (because we were).</p>
<p>Throughout the meal, Darren would check in with us. He was very attentive to any requests. Since this was a Saturday night, my husband and I wondered if he had another &#8220;day job&#8221; during the week, so we asked him. His reply: &#8220;This is my full-time job. This is what I do.&#8221; He explained that he believes in the restaurant&#8217;s philosophy, that he has always been in the hospitality industry, working at restaurants or hotels, and that <strong>he loves serving people</strong>. I said, &#8220;It shows. It&#8217;s clear that you enjoy what you do. You were very attentive and made our dining experience very memorable.&#8221; He was genuinely grateful for our comments and thanked us.</p>
<p>What was different about Darren was that his passion for what he does for a living was crystal clear from the moment he greeted us. This was opposite of the experience we had two nights earlier with a server who flashed his artificial runway smile just to earn a bigger tip. The customer knows the difference between artificial and authentic&#8230;you can&#8217;t fake authenticity!</p>
<p>Thank you, Darren, for being the wonderful, authentic person you are. And thank you to all the authentic individuals out there who truly enrich our lives.</p>
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