Rules of engagement

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Lots of magicians earn their “stage time” at a young age by performing for neighbors or entertaining at children’s birthday parties. My path was a little different. By age 16, I was performing at local and regional trade shows and I learned quickly what worked and what didn’t with harried, jaded business people. I needed an approach that would immediately hook passersby to stop, or at least slow down, long enough to engage them. I would point to an imaginary spot just above my head, reach up and produce a real flame between my fingertips. At the same time I would say “Here’s something impossible and maybe a little dangerous!”

I didn’t look at the flame licking my fingers, but instead smiled and made eye contact with the individual. I tossed the flame toward my left hand and when it landed, the flame had become a gold coin. I handed the coin to the business person as I explained “This is my gift to you. You may keep it or try your luck to win one of these amazing prizes.” Nine times out of ten, the individual would laugh, then hand the coin to a salesperson in return for a spin of the prize wheel.
Shilling for companies as a teenager was my introduction to the art of engagement. I still use the same techniques today.

The steps to engagement are simple:
1. Be intriguing. You don’t have to pluck flames from the air to capture attention (although it couldn’t hurt). Simply engage the person with a smile and an intriguing comment or question, such as “Are you having an amazing day?” If they say yes, follow up with “Me, too! What amazing thing has happened to you today?” If they say no, state “Well, it’s not too late! Tell me about an amazing experience you’ve had recently.” People are drawn to those who find them fascinating, so be genuinely interested in others and you’ll never be at a loss for good conversation.

2. Give a gift. It could be the gift of your attention and a useful comment such as a compliment, a savvy observation or even a suggestion of a hot new restaurant, movie or book. Sharing insights and recommendations show that you’re really listening and that you’ve placed the other person’s needs front and center.

3. Offer choice. Let the person drive the conversation and let them choose the path. You can always give the topic a little nudge, but take your lead from the other person’s comments and interests. The best interviewers and conversationalists are those who listen intently and ask questions sparingly.

To be engaging means to be engaged. Enjoy meeting people, leave your ego and agendas at home, and be genuinely interested in others. You’ll quickly become engaged with everyone you meet and they will love you for it.

Learning from Houdini – Part 2


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Harry Houdini was a genius at using limitations to his advantage.
One of his most daring escapes, from inside a locked metal container filled with milk,
was actually safer inside the can than outside. Inside, Harry had good visibility and enough oxygen to pick his handcuffs and unlatch the lid. Not that you or I could do it, mind you, but Harry realized that escaping from within a locked can was safer and more reliable than being, say, strapped to the outside of the can or other heavy object and being thrown into a lake (although he did that, too). Always the consummate showman, Harry looked for challenges that were the most reasonable risk that still yielded drama and a rapt audience. If you want to be an amazing problem solver, start by taking a few more calculated risks. Then you’re ready to expand your perspective and move past limiting beliefs like the following:

6. That’s Not My Job!

In an era of hyper-specialization, it’s those who happily explore completely unrelated areas of life and knowledge who best see that everything is related. This goes back to what ad man Carl Ally said about creative persons—they want to be know-it-alls.

Sure, you’ve got to know the specialized stuff in your field, but if you view yourself as an explorer rather than a highly-specialized cog in the machine, you’ll run circles around the technical masters in your field and find lasting success.

7. I’m a “Serious” Person

Most of what keeps us civilized boils down to conformity, consistency, shared values, and yes, thinking about things the same way everyone else does. There’s nothing wrong with that necessarily, but if you can accept that it’s actually nothing more than “groupthink” that seeks to smooth the hard edges of society, you can then give yourself permission to turn everything that is currently accepted upside down and shake out the illusions. Only then will you consistently think and express yourself as a passionate, unique individual.

Leaders from Egyptian pharaohs to Chinese emperors and European royalty have consulted with fools, or court jesters, when faced with tough problems. The persona of the fool allowed the truth to be told without the usual ramifications that might come with speaking blasphemy or challenging ingrained social conventions. Give yourself permission to be a fool and see things as they really are. A related approach is to play the role of “devil’s advocate” and entertain the view that runs counter to conventional thinking. The greatest inventors, leaders and ceos in history have all run afoul of popular opinion at critical times in order to create something truly groundbreaking.

8. Ambiguity Is Annoying!

We rationally realize that most every situation is ambiguous to some degree. And although dividing complex situations into black and white boxes can lead to disaster, we still do it. It’s an innate characteristic of human psychology to desire certainty (or at least the illusion of certainty) but it’s the creative thinker who rejects the false comfort of clarity when it’s not appropriate or conducive to expansive thinking.

If you’re looking to innovate, then ambiguity is your best friend. The fact that most people are uncomfortable exploring uncertainty gives you an advantage, as long as you can embrace ambiguity rather than run from it.

9. Being Wrong Is Bad

We hate being wrong, and yet mistakes often teach us the most. Thomas Edison was wrong 1,800 times before getting the light bulb right. Steve Jobs had as many flaming product and entrepreneurial failures (remember the Apple “Cube” or the firm “Next”?) as he did soaring successes. The greatest strength of both men was that they were not afraid to be wrong and valued the information gleaned with every misstep.

The best thing we can do is learn from our mistakes, but we have to free ourselves to make mistakes in the first place. Just try out your ideas and see what happens, take what you learn, and try something else. Ask yourself, “What’s the worst that can happen if I’m wrong?”
Rarely are the consequences earth shattering or life threatening.

10. I’m Not Creative

Denying your own creativity is like denying that you’re a human being. We’re all limitlessly creative, but only to the extent that we realize that we create our own limits with the way we think. If you tell yourself you’re not creative, in time it becomes true.

In that sense, awakening your own creativity is similar to the path reported by those who seek spiritual enlightenment. You’re already enlightened, just like you’re already creative, but you have to strip away all of your delusions before you can see it. Acknowledge that you’re inherently creative, and then start tearing down the other barriers you’ve allowed to be created in your mind.

This post was inspired by Roger von Oech’s A Whack on the Side of the Head, which is a great primer for battling mental blocks. Thanks also to Brian Clark, founder of Copyblogger, for the bones of this article.

The Social Mind

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You don’t have to be a crossword puzzle junkie or Sudoku master to build your brainpower. Just be social.
The best way to stay mentally fit and grow your mind is to be social, according to leading surgeons and neurologists. Dr. Michael Roizen, a cardiovascular surgeon at the Cleveland Clinic and author of the YOU series of health and wellness boo
ks, says that calling a friend can be just as beneficial as solving the toughest brain teaser. According to articles posted on Dr. Amen’s website Realage  (www.realage.com), staying in touch with friends and loved ones could slow the pace at which your memory dwindles with age.

Strong Connections
In a study of 16,638 older adults, people whowere married, active in volunteer groups, and in regular contact with friends, family, and neighbors had slower declines in memory than their less social counterparts. In fact, declines in the most socially active types were about half of those in the least social group.

Nurture Your Ties
How do social ties bolster a waning memory? Researchers aren’t exactly sure, but it’s possible the greater sense of meaning and emotional acceptance that social connections foster may support healthy brain chemistry. Here are a few tips for staying sharp:
• Join a book or movie club. Not only does it ensure that you get out more, but you’ll be held accountable for “doing your homework”, whether it’s reading the latest NY Times bestseller or seeing the hot new techno- thriller at the multiplex. Sharing opinions increases your perspective, grows your brain by fostering new neuronal connections and gives you  fresh insight into others’ likes, dislikes and worldview.
• Start or join a Conversation Cafe. These are informal discussion groups first developed in coffee shops in Seattle and are proliferating throughout the US. The structure is simple. A question or topic is offered, then each person comments briefly so that several views are aired in a short period. In the second round, individuals can add to another person’s earlier statement or go deeper with their own. The key here is that everyone receives equal time, everyone must contribute, and the conversation is fueled by a spirit of openness and mutual respect. No wonder they’re so popular! My wife Christine began a cafe and was concerned that no one would show up or that it would fizzle after a month or two. That was ten years ago and the cafe is still going strong. To find a local conversation cafe or start your own, go to www.conversationcafe.org.