For the USSF, It’s Time to Set the Gold Standard

pure-goldThe U.S. Soccer Federation (USSF) has an opportunity to strategically position itself as the professional sports organization that represents the best interests of all players, both male and female. Doing so would totally change the culture of professional sports by treating female athletes fairly and equitably. Today’s definition of the gold standard is simply “the paragon of excellence.” It’s time the USSF put this into practice within its own organization.

Why is the topic of equality met with such disinterest or even disdain when it is one of America’s foundational core values?

Recently, five members of the U.S. Women’s Soccer Team filed a federal complaint with the Equal Employment Opportunity Commission to draw attention to the appallingĀ discrepancy in pay between their team and their colleagues of the U.S. Men’s Soccer Team. According to media reports, the USSF’s response to the filing was that it was “an irrational request.”

What is irrational and totally incomprehensible is this: The men’s soccer team earns about double to two-thirds more than female soccer players. Men also can earn up to more than four times what women earn in bonuses. The U.S. Women’s Soccer Team has delivered multiple wins, earningĀ several gold medals, and in fact is the gold standard of Olympians. Read one of my earlier blog posts referencing how the U.S. Women’s Soccer Team serves as a positive role model.

If the soccer boot were on the other foot and men were earning one-half to two-thirds less than women, what do you think male players would do? They would rise up too.

Many, perhaps most, of the U.S. Women’s Soccer Team members are the primary earners in their households, some juggling responsibilities with rearing a growing family or assisting aging parents. They have earned the right to make a decent income just as much as men do. Why should they be treated any differently? They work just as hard at playing an exciting game, which attracts television viewers and major sponsors, increases advertising revenue, generates publicity and boosts the human spirit.

This isn’t the first time the U.S. Women’s Soccer Team has gone head to head with the USSF. Similar conversations have been occurring for the past few decades.

It’s time for the USSF to embrace fairness and equity within the sport. The U.S. Women’s Soccer Team is a powerful, well-respected brand. It’s time to acknowledge and reward it.