Embrace – Don’t Silence – Creativity

CanalImageA powerful form of communication, the drawing, has been expressed through the ages. The simplest forms of hieroglyphics and petroglyphs remain thousands of years later on cave walls, in ancient Egyptian tombs, and on rock formations in the American Southwest.

Imagine the surprise and delight of passersby on the streets of New York City’s TriBeCa area seeing modern-day “drawings” adorning the windows of two nondescript office buildings. The Wow Factor? Each image was created from Post-It Notes©.

Office workers from two separate businesses in neighboring buildings started the free expression, which has evolved into a fun, friendly competition. Images like the Pink Panther, Batman, a famous Rolling Stones album cover, and dozens more remain on the windows.

Unfortunately, one of the landlords has issued a warning that all images must come down by the end of this month, stating that all windows must remain clear of any decorations or obstructions. (Isn’t that what blinds or drapes do yet in a less attractive way?)

NBC News with Lester Holt aired this story on Monday, May 23, 2016. It caught my attention and brought back memories. In the mid-1980s, I served as marketing director for a developer in Cleveland’s Historic Warehouse District. To celebrate Preservation Week (held annually in May), we hired local artists to paint art on the windows of one of our vacant buildings to draw attention to our development project. It made the entire block come alive.

What the building owner of the New York City property may not fully appreciate is that this otherwise average brick building is bringing beauty to the street and is making national and international news. That’s something to celebrate, not silence. Follow the news on #postitwars.

What creativity do we silence each day in our workplace, in our community and in our home? We can do a better job of listening to and supporting other people’s innovative ideas for change. Otherwise we will find ourselves staring at the same old blank walls or windows.

Six Ways to Power Up Your LinkedIn Profile

Fourth in a series.

linkedin-Forbes.comYour LinkedIn profile is one of the most powerful ways to present yourself to other professionals using social media. How “powerful” is your profile? Here are six tips to attract people to you.

  1. Complete your profile. A completed profile includes thorough information about your background and career history. In fact, profiles that are 100% completed are 40 times more likely to receive job opportunities through LinkedIn.
  2. Include a current professional photo. A professional photo is not one of you taken at a cocktail event, standing next to a phantom person (whose shoulder and arm remain in the frame). Invest the time to have a studio photo taken with professional lighting. If anything about you has changed, it’s time to have a new photo taken. A current photo gives you a better chance of your profile being viewed (11 times better).
  3. Write a compelling Summary. The Summary provides a quick snapshot of who you are and what you do. Keep your Summary language direct and expressive, not confusing or vague. As the word Summary suggests, don’t write a book. Keep it simple.
  4. Include your skills. Like any good resume, a profile enhances your skills. Once you include your skills, colleagues can endorse you in those areas. Your profile has a better chance of being viewed when skills are included and endorsed.
  5. Update your status regularly. Every time you update your status, your network is informed. This action keeps you top of mind with other professionals.
  6. Update/add information frequently. Over time, your professional life changes and your profile needs to reflect that. Have you changed jobs? Are you serving on a new nonprofit Board? Did you recently receive an achievement award? Have you become certified in a specific skill? When change happens, update your LinkedIn profile.

Here’s a quick task for you: Review your LinkedIn profile with a keen eye. Imagine that you are reading it for the first time. What could you do to “power up” your profile? If you need inspiration, look at the LinkedIn profiles of professionals you admire. You may discover more ways to position yourself as an industry leader.

Seven Ways to Elevate Your Visibility Through LinkedIn

Part Three in a series.

new-linkedinIf you think LinkedIn is a static social media platform, think again. It is your most current resume, business card, and promotional campaign all rolled into one. Its power lies in how frequently you use it. Use LinkedIn to elevate your visibility within your network. Here are seven simple ways to do it:

  1. Publish a post. Each time you open your LinkedIn home page, you are given three options: Update status, Upload a photo, or Publish a post. When you publish a post, you are sharing your knowledge with the world. Make sure the content of your post is relevant, offers helpful information, and includes links to more information on the topic from other sources, if you can.
  2. Add posts often. Rather than publish a post once or twice a year, become known as a thought leader in your area of expertise. The more often you publish valuable content, the more people will read it and follow you. In my case, I post weekly. When you visit my profile page, you will see my three latest posts.
  3. Share industry news and information. The internet is a vast wonderland of information. You just have to know where to look. Professionals turn to proven sources like Fast Company, Forbes, Harvard Business Review, or The New York Times, to name a few. When you share breaking news, trends and helpful information, you position yourself as an industry leader.
  4. Join LinkedIn groups and participate in discussions. The groups you join are comprised of your industry colleagues. Consider it your brain trust…like-minded professionals who come together to share thoughts, ideas, and opinions.
  5. Recommend others. For people you know and trust, you can provide a written recommendation. When recommending others, your recommendation appears on that person’s LinkedIn page. They may recommend you in return.
  6. Endorse others. Endorsing others is easy to do…it’s a simple click and you’re done. Simply visit your contact’s LinkedIn page, scroll down to Endorsements and click on the skill(s) that you would like to endorse. Also, LinkedIn randomly creates several “auto requests” on your LinkedIn page that allows you to quickly endorse people within your network. Just like recommendations, people whom you endorse may endorse you in return.
  7. Be an active, not passive, LinkedIn user. In conversations with other professionals about LinkedIn, I am surprised by those who don’t use LinkedIn often or don’t know how it works (which is why I am writing this series of brief articles about how to work your LinkedIn network). When you are active within LinkedIn, you can choose to publish, comment, like, update, visit, share, recommend, endorse, or simply drop a line. The more active you are, the more visible you become within your network. People will think of you more often (which is a good thing if you are a perfect candidate for a position, or a good fit for a client who needs your services, or your interests match those of an organization seeking qualified volunteers).

Here’s a quick task for you: Of the seven ideas above, dip your toe in the LinkedIn water. Pick three ideas that you want to complete in the next week. Then do other tasks in the weeks and months ahead. Before you know it, you will become much more visible within your network.

Strategically Connect on LinkedIn

Part Two in a series on LinkedIn.

linkedin_1940x900_34055You are one click away from expanding your network.

There’s an old adage, “It’s not what you know. It’s who you know.” That morphed into “It’s not just who you know. It’s who knows you.” With social media, it’s morphed into “It’s not just who knows you. It’s who you know and who they know and who they know.” And so it goes.

When you meet someone for the first time, you are not just meeting that person; you are potentially gaining access to their entire network. Through social media, like LinkedIn, the possibilities for connection are infinite. Here are four considerations in expanding your base of contacts:

Who are your contacts connected to? Through LinkedIn, you can quickly assess the composition and reach of your contacts’ networks. Invest some time to see how people are connected to each other. It will surprise you to see how many connections you share, and how many you don’t.

Who would you like to meet? Be strategic in identifying who you would like to meet. See if there are people in other people’s networks that you would like to meet.

Ask for introductions. LinkedIn makes it easy to ask your contacts for introductions to specific people in their networks. Let’s say that as an independent contractor, you have decided to look for business prospects in your geographic area. You notice that one of your contacts has several excellent industry contacts within a five-mile radius of your home. Request an introduction from one of your contacts by directly using LinkedIn. You can also introduce connections to each other.

View LinkedIn profiles before meeting people. I know this seems elementary yet so many people still don’t do this. It’s so simple. It takes just a few minutes to search for a person through LinkedIn. Be sure to include the person’s city or company if you know it, especially if the name is a common one. Guaranteed, there are hundreds of people named Bill Smith. Before I meet people for the first time, especially potential clients, I will view their LinkedIn profiles.

Here’s a quick task for you: Ask one contact to introduce you to one person in their network. When you feel more comfortable doing this, ask for more introductions from more of your contacts, and watch your base of contacts grow.